Freelance copywriters can be a big headache for business owners and marketing managers. I know, because I’m often contacted by people who have just fired their first or second web copywriter. The problem is that not every copywriter can excel at every kind of copy. It can be tough to produce the balance of style, voice, and sales copy called for, especially if the copywriter doesn’t have direct experience with that business segment. 

Because of these differences, website copywriters often have to have both a writing background and a marketing background. A person who is acting as a website copywriter for a site that is trying to sell something usually needs to be able to write active prose that inspires action. They also need to be able to drive traffic to the site, so that customers can see the products for sale.
How would you like to see more space in the parking lot of your auto dealership? Well, the solution to that is enclosed with this letter. The smart card which when attached to the services that you provide will ensure increased customer loyalty. But before we tell you about the benefits that you will gain from subscribing to these cards, we would like to thank you for showing an interest in our product.
While the goal on social media sites like Instagram or Snapchat is to connect more intimately with your audience, your goal on platforms like Facebook and Twitter is to expand that audience, drive traffic toward your website, and start conversations in your industry. Do some basic market research to discover which platforms your buyers are on, and mold your content to their expectations.
Finally!!! [sighs with relief]. Some good stuff!!! I surf the net, comb seminars and search every paper or journal to find some damn good reads on copy-writing. Guess what Neville, I think I like the fact that I have tried some of these tips before reading your article and for the first time, I could actually say I found tips that resonate with some deep copy-writing truths. From the bottom of my heart, TENK U for sharing.

I’m a mom to twins and my background is Psychology and education. But you know what? I pitched to several job ads and landed a gig writing about car seats, road trips and and gas prices. I wasn’t going to say no to that and plus they were looking for a writer that was a mom. Here’s my posts on my first freelance writing gig. http://www.wheels.ca/author/elna-cain/

This certification is designed to build your writing logic and learning the fundamentals of writing for the web. The lessons can be taken by anyone irrespective of their experience level. In the lectures, you will get to know how to describe your business in an exciting and engaging manner. By the end of the end of the classes, you will be equipped with the in-demand skills required for thriving in the industry.
Another way I use to write copy is write down headlines from my swipe file on little 3 x 5 cue cards and shuffle them. Then I ask myself 10 questions about who my target market is, like what keeps them up at night? What are their biggest frustrations, what are their biggest fears, what do they secretly desire the most… etc. what makes them tick. And also shuffle that with the headlines.
Let’s be honest– copywriting can be scary. Even for seasoned writers with nothing to prove, writing advertisements or marketing content can be daunting and terrifying. Copywriting is the literary equivalent of climbing Mount Everest, if you can imagine Mount Everest covered in junk mail and sales papers. You know it can be done, you’ve seen it done well, but you’ve also seen a lot of people die trying and you don’t want to be one of those fatalities.

When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.[5] Most of these formats belong to the digital channel.
Basically, the only exercise I DON’T do is #5. Mostly because I have plenty of copy to write as is. I know there’s value in copying stuff by hand, but I’ve just never felt it was necessary for me personally. However, if I remember correctly, that’s how Dan Kennedy built up his mad copywriting chops – just rewriting hundreds of sales letters by hand.

The easiest way to get started is to apply to write content for a content writing service or freelance job board. Content writing services create business relationships with companies that need content and provide writers to write that content. Freelance job boards are sites that allow writers to make individual profiles and vie for jobs posted directly by the client.
The easiest way to get started is to apply to write content for a content writing service or freelance job board. Content writing services create business relationships with companies that need content and provide writers to write that content. Freelance job boards are sites that allow writers to make individual profiles and vie for jobs posted directly by the client.
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
The headline of the sales letter needs to get the reader’s attention. Its job is to make them want to know more (and actually read the rest). The secret? Be sure the headline makes a specific promise that relates to your prospects’ needs or interests. If, for instance, you offer domestic cleaning services, don’t use a headline such as “Want Cleaning Services?” in your letter. Instead use something such as, “Your Whole House Sparkling Clean—We Do It for You so You Don’t Have To!”
Visual content plays a big role in the success of a content marketing strategy. We've found that The Adobe Creative Suite will set content marketers up with everything they need to lay out ebooks, design infographics, create social images, etc. The team will find themselves in InDesign, Photoshop, Illustrator, and Acrobat pretty frequently. For a free alternative, try Canva. This lightweight software makes it easy for designers of all levels to create quality visual content -- things like presentations, cover photos, ads etc. 
Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.[6]
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]
Thank you Neville!! Your writing is very inspiring, humerus and educational. I recently took a leap of faith and quit my job so I can work from home. I have been following your posts for the last two days and finally got the courage to write something. I was looking into other types of work from home opportunities which led me to scams or purchasing starter packages. Now I’m 100% sure of what I would like to do. You will be seeing more of this Future Freelance Copywriter.
The SmartCarz card that we are offering is an opportunity for you to increase your sales of cars, services, and accessories. But all of that will be secondary compared to the goodwill, that you will surely enjoy in the market. Add to that, the surety of buzz that your clients will create for you, once they have enjoyed the fruits of being loyal customers with you.

Use an existing degree to get into content writing. An English degree, or other writing and reading focused degree, can be used to get into content writing, especially if you feel you have strong writing skills. Consider how well you did in your English classes, writing essays, book reports, and other assignments. Would you be willing to spend hours a day writing on a variety of topics for an employer? Could your existing writing skills translate into more professional writing for an employer?[8]
The personal finance site Mint.com used content marketing, specifically their personal finance blog MintLife, to build an audience for a product they planned to sell. According to entrepreneur Sachin Rekhi, Mint.com concentrated on building the audience for MintLife "independent of the eventual Mint.com product."[18] Content on the blog included how-to guides on paying for college, saving for a house, and getting out of debt. Other popular content included in-depth interviews and a series of financial disasters called "Trainwreck Tuesdays." The popularity of the site surged as did demand for the product. "Mint grew quickly enough to sell to Intuit for $170 million after three years in business. By 2013, the tool reached 10 million users, many of whom trusted Mint to handle their sensitive banking information because of the blog’s smart, helpful content."[19]

If I were Forest Gump, then writing would be like my Jenny. Always in and out of my life in some form or another, and just when I think she’s gone for good, there she is floating across a field to me as if in a dream. And when she appears, she always affects me in some good way. Writing for me is like a tiger in a cage, pacing constantly looking for a way to get out and do what God put it here on earth to do, kill. I cut my literary teeth on Stephen King, but I don’t see myself writing blood and guts books. Instead I have an idea for a book that has been done many times over. I have a couple of models in 1/18th scale die cast metal, that when I look at them, all I can think of is being three inches tall and being able to drive them. For years I have tried to weave a story around this image, and it shouldn’t be that hard, but other factors are involved. Your words are encouraging and inspirational. I think I will start hacking out something I can call my own work of art, because like they say, which includes you too by the way, to be a writer you must write. So thank you for helping me get started. And if you have time, you could shoot me a gmail, it would be an honor. Thanks again Bryan Fitzpatrick Thompson

I am a huge fan of your writing, I love writing, though have not written much stuff yet but sure will do one fine day :-), I had sent you one e-mail regarding my query, I hope to get the reply soon, but as I can see that your page is already stuffed with so many queries and suggestions. So I wont take much of your time and will try to keep it precise, I wanna know one simple answer that is how to get the job offers for copy-writing? Do I have to create some resume and upload in sites, or directly go to the sites look for the job and apply, or do I have to do my publicity first? How can I get the job ultimately?


Very nice article. I’ve been writing and traveling the world, full-time now, for three years. I can’t think of an easier way to make money than writing. No costly inventory, no expensive website, and little investment needed. When I started all I had was a gmail address, and a small portfolio. I would cold contact 10-15 websites a day offering my services. Three years later I’m farming out the small jobs, and still have repeat business from when I first started. It’s a great way to live.
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