It’s that, for most of us, the idea of selling something is already unnerving. Who wants to come across as a slimy salesperson? Plus, with writing, there’s a delay between copy being created and the other person reading it. You’re vulnerable without the luxury of self-correcting based on that person’s body language. You have to release your words into the ether and hope that someone receives it and acts upon it.
"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.
Competitor research is important, but you also have to be extremely familiar with your own product or service. Rolls Royce was one of the first major accounts Ogilvy won when his agency was in its early years. In his book, he talks about spending a full three weeks reading about the car to come up with one simple headline: “At sixty miles an hour, the loudest noise comes from the electric clock.” This might not seem like the type of detail that would take you three weeks to find, but sometimes you need to give your brain time to let the information soak in.
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
Thanks for this write-up Nev. I know it is old but I just started getting my hands dirty copywriting. I have read your book on copywriting (this book will teach you to write better..) and I have read all the boron letters too. I have done some little (copy) writing (mostly sales page without any intent of them being a great copy, just a necessity I had to go through). I must thank you for all these resources. My writing has gone up by over 1000% doing all the stuff here. I figured out I need to communicate clearly and use conversational style and that is just what your writing style is and what you advocate for (Imagine! this was easy for me to write. Damn!. Normally I will struggle to have my thoughts gathered together for this kind of writing). I am still practising, I have to thank you again. As for the tripple skills threat, I am a web developer (I have an engineering degree (masters), which makes this even a more sweet spot for me). I am able to apply writing clear copies to write clear code (least effort, no convolutions or complicated ideas if not needed). Damn, I enjoyed writing this piece. Feels like I finally get my word(s) across. Thank you and please recommend me how else I can improve.
To have the best chance of being read, your letter should be open and airy-looking with short paragraphs--including some that are one sentence or even one word long. (A one-word paragraph? Here's how: Write something like "I have one word for suppliers who say they can't offer you a one-year guarantee." Follow that with a one-word paragraph such as "Baloney!" or any similar word you want to use. It is a real attention-getter.

Search engines love content: While your company can optimize your existing content for search, it’s not enough for Google, Bing, and other search engines. Today, they want to provide users with the best content possible, which means your website could fail to rank on the first page of search results if it doesn’t provide users with helpful, informative content. That’s where our team can help.

Very nice article. I’ve been writing and traveling the world, full-time now, for three years. I can’t think of an easier way to make money than writing. No costly inventory, no expensive website, and little investment needed. When I started all I had was a gmail address, and a small portfolio. I would cold contact 10-15 websites a day offering my services. Three years later I’m farming out the small jobs, and still have repeat business from when I first started. It’s a great way to live. 

Traditionally, marketers have had to “rent attention” from other people’s media through display ads on websites, booths at trade shows, or emails sent to third-party lists. For example, when a brand pays out millions of dollars for a Super Bowl ad, they are renting the attention that the TV networks have built. Content marketing, on the other hand, allows marketers to become publishers by building their own audiences and attracting their own attention. By creating and distributing content that buyers find useful, marketers increase their brand awareness and preference by establishing a relationship of trust with consumers as they move through the sales funnel. Additionally, content marketing is considered a less costly strategy than some others. It can have a bit of a slower start while your content library grows and reaches a larger audience.
"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.

If you want to write an exceptional sales letters format, you should first think about your audience. Come up with a list of all your potential leads and who they are so you can learn more about your potential customers. Without knowing your audience, you won’t know how you will sell your product. But once you understand your audience, writing the letter becomes an easier task.


During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
This is an amazing article! When I started maternity leave I decided to start a blog and to my surprise I discovered that I love writing. I’m now attempting to make writing pay before I return to work so that I can stay home with my beautiful baby. Your article is the most helpful thing I have read so far and I’m sure that your tips and pointers will help me achieve my goal. Thank you!
There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day. You won’t be able to stop seeing opportunities to create content. Here are five examples to help your mind start percolating.
"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.
I am a huge fan of your writing, I love writing, though have not written much stuff yet but sure will do one fine day :-), I had sent you one e-mail regarding my query, I hope to get the reply soon, but as I can see that your page is already stuffed with so many queries and suggestions. So I wont take much of your time and will try to keep it precise, I wanna know one simple answer that is how to get the job offers for copy-writing? Do I have to create some resume and upload in sites, or directly go to the sites look for the job and apply, or do I have to do my publicity first? How can I get the job ultimately?
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