There are several copywriting exercises that you can do at home, in your spare time, that will help you learn the skill of copywriting faster. The reason why the expression, “Practice makes perfect” is said so often, is because it’s true. It’s especially true if you keep practicing the same type of copywriting over and over (for example, practicing writing Facebook ads.)
Case studies, also known as testimonials, are your opportunity to tell the story of a customer who succeeded in solving a problem by working with you. A case study is perhaps your most versatile type of content marketing because it can take many different forms -- some of which are on this list. That's right, case studies can take the form of a blog post, ebook, podcast ... even an infographic.
You’ve asked your reader once. and you hope they're thinking about it. Add a P.S. to your sales letter to light a fire under your customer and get them to act right now. Use a carrot such as throwing in an additional bonus (“If you act right now, you’ll also receive…."), or a stick, such as reminding the customer that quantities are limited or the pricing will only last for a certain period of time (set a date).
To have the best chance of being read, your letter should be open and airy-looking with short paragraphs--including some that are one sentence or even one word long. (A one-word paragraph? Here's how: Write something like "I have one word for suppliers who say they can't offer you a one-year guarantee." Follow that with a one-word paragraph such as "Baloney!" or any similar word you want to use. It is a real attention-getter.