Your social media manager should also invest in growing your presence on social networks so that the content you share reaches an ever-growing audience. Consider the amplification of a piece of content shared on a Facebook page with 100,000 fans, versus 1,000 fans. The fans' networks work to help your content spread -- so the larger their networks, the better your content's distribution.
The most important thing that you need to do in the body of your sales letter, of course, is persuade the reader to act. First, be sure you come right out and say what you want the reader of your letter to do, whether it’s to call you or come into your store. Second, make it easy for them to act. Set a deadline for the expiration of your offer, throw in a free gift, or, if it’s appropriate, make a moral plea.
Ebooks are the next step in the inbound marketing process: After reading a blog post (such as this one), visitors might want more information. This is where calls-to-action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download an ebook to learn more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.
A web copywriter for more than a decade, I’ve written website copy for more than 40 different industries in various roles: full time at an ad agency, as an in-house copywriter on the client side, exclusively with an SEO company, and freelance. I know my strengths and my limits. I have a clear idea of the types of web content I write best. And I know the types of companies I want to work with. If you are having a hard time finding the right freelance copywriter (or even web developer, for that matter) talk to me. If I’m not the right copywriter for you, I’ll tell you. And then I’ll do my best to help you find the right person for the job.
It’s that, for most of us, the idea of selling something is already unnerving. Who wants to come across as a slimy salesperson? Plus, with writing, there’s a delay between copy being created and the other person reading it. You’re vulnerable without the luxury of self-correcting based on that person’s body language. You have to release your words into the ether and hope that someone receives it and acts upon it.
Thanks for this write-up Nev. I know it is old but I just started getting my hands dirty copywriting. I have read your book on copywriting (this book will teach you to write better..) and I have read all the boron letters too. I have done some little (copy) writing (mostly sales page without any intent of them being a great copy, just a necessity I had to go through). I must thank you for all these resources. My writing has gone up by over 1000% doing all the stuff here. I figured out I need to communicate clearly and use conversational style and that is just what your writing style is and what you advocate for (Imagine! this was easy for me to write. Damn!. Normally I will struggle to have my thoughts gathered together for this kind of writing). I am still practising, I have to thank you again. As for the tripple skills threat, I am a web developer (I have an engineering degree (masters), which makes this even a more sweet spot for me). I am able to apply writing clear copies to write clear code (least effort, no convolutions or complicated ideas if not needed). Damn, I enjoyed writing this piece. Feels like I finally get my word(s) across. Thank you and please recommend me how else I can improve.
Competitor research is important, but you also have to be extremely familiar with your own product or service. Rolls Royce was one of the first major accounts Ogilvy won when his agency was in its early years. In his book, he talks about spending a full three weeks reading about the car to come up with one simple headline: “At sixty miles an hour, the loudest noise comes from the electric clock.” This might not seem like the type of detail that would take you three weeks to find, but sometimes you need to give your brain time to let the information soak in.
While successful content writers seem to have an enviable life -- they work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
Professional content writers create written content for a living. A professional writer should be competent and skillful, and they should be engaged in writing as their main paid occupation. As a content writer, you may write content on a variety of topics for a variety of organizations, from popular websites to scientific and technical print documents or manuals. The benefits of being a professional content writer includes being paid for an activity you enjoy (writing), and as you become more established, the ability to work remotely or from a home office.
Setting the letter aside for some time will allow you to be more objective about it when it’s time to check and edit. Right after you’ve written the letter, reading it over and over again won’t be too productive. But after you’ve left it for some time, this would give you a clearer eye and a fresher perspective which, in turn, makes it easier for you to spot mistakes.
Electronic services refer to interactive network services. In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication. Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours. Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups. These are some channels of digital content marketing.
Although SEO is important and being able to write effective sales copy may also be essential for website copywriting, many of the basic writing skills are also required. This means that most website copywriters have to be familiar with basic grammar, style, and structure rules. Content has to be well written in order to accomplish its goal, and adherence to standard writing rules is often a prerequisite to a well-written article.
Begin the letter with something will catch the reader's attention immediately. For example, many sales letters often ask readers to consider a "pain point" - a problem that a person needs solved, and then introduce a product that will provide the solution. It's important to quickly move to your sales pitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. It's important that these offers are clear and provide a useful service to the reader. Finally, it's becoming increasingly important to provide a brochure along with your sales letter providing details about your product. Finally, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person.
With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. It's wise to have one of those bloggers have expertise in editing, too, so there's someone dedicated to maintaining content quality as output increases.
Announce a sales contest Contact customers with inactive accounts for sales purposes Extend an invitation to attend a trade show, seminar, or conference Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days Follow up after a sale to thank the customer and offer service Follow up after a sales appointment or telephone conversation Follow up after a sales presentation or demonstration Follow up on a sales interview, presentation, or exhibit Follow up on a sales offer Introduce a catalog, brochure, or other sales literature Introduce a product or service Introduce gifts to customers and prospective customers Invite a customer to request a sample product or more information Invite a prospective customer to a sales appointment, presentation, or demonstration Motivate a sales force Offer a discount for early payment on products or services Promote a product by announcing a special sale or complimentary gift Resell to long-time customers Respond to a sales rejection Respond to an inquiry about products or services Sell a seminar or conference Solicit mail orders for your product Strengthen relationships with customers Welcome a new account or an account reactivation Welcome a new customer or client Welcome a potential customer or client to the area Write a sales letter Write an insurance sales letter Accessories Activities/Services Activities Arts/Environment Assistance Auto Loans Auto Services/Repairs Automobile Business Loans Catalogs/Brochures Catalogs Catering CD ROMs Cell Phones Christmas Sales Cleaning Clothing Collections Computers/Electrical Cosmetics Credit Cards Credit Unions DVDs Educational Fundraising Equipment/Merchandise Exercise/Spa Extend an Invitation to a Demonstration Extend an Invitation to Tour a Facility Extend an Offer to a Previous Customer Feedback Fitness at Clubs/Centers Flowers Follow-Up Food and Giving Food For Holidays Food Games General E-Commerce General Insurance General Sales General Subscriptions/Memberships General Hair/Shampoo Health Home Builders Home Expos Home Furnishings Home/Personal Property Home Homeless Hospital Hotels Household How to Journals Lawn and Garden Life Long Distance Magazines Materials/Aids Medical Memberships Miscellaneous Collection #1 Miscellaneous Collection #2 Miscellaneous Collection #3 Miscellaneous Services Mortgage Loans Mortgage Music Newsletters Nutrition Offer a Discount Office Opportunities/Starting Ordering Online Personal Loans Pets Photography Planning/Costs Planning/Investing Prescriptions Professional Development Questionaire Real Estate Renter's Sales - Referrals Sales School Loans Security Services/Repairs Services Skin Care Special Lines Supplies Taxes Thanksgiving Sales Time Management Valentine's Day Sales Videos Web Design Weddings Yard
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.
2. I also read a lot about SEO, CRO, and marketing in general, so I do my best to be a triple, or even a quadruple threat. Very recently I’ve done a 30-minute CRO consult with a client that *tripled* her checkout conversion (like, actually increased sales 3x), taking her from 5 figures per month to six figures per month in revenue. It definitely pays off to know how to do things that are related to copywriting. :)
When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Some of them keep doing their own tax preparation, but perhaps keep you in mind for next year; others throw their hands up in the air, decide to rid themselves of tax preparation headaches for good, and hire you -- because you're clearly way more qualified to do this than they are.
You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
Now we’re into the body of the sales letter. You need to tell your prospective customers what you’re offering them first. The trick is that you have to make them want your product or service. So think like a prospective customer or client when you’re writing this section of your letter and answer the question “What’s in it for me?” In other words, what are the benefits to the customer of making this purchase?
Podcasts. Michael Hyatt, author of the best-selling book Platform: Get Noticed in a Noisy World, practices what he preaches. His “This is Your Life” podcast is downloaded 250,000 times each month. As Hyatt elaborates on his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes.” Hyatt gives valuable information and advice in his podcast--all for free. But that podcast leads to more sales of his books, signups for his courses, and requests for him as a speaker.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
I got my first writing gig on Upwork, helping a guy rewrite some content for his ecolodge website. The pay was only about 5 bucks each, but after I’d helped him with a few pages and blog posts he asked me to help him respond to his customer reviews on TripAdvisor for $125. I’ve gotten a few more clients since then, and not one of them has come from my website; it’s all either been through Upwork (mostly small-time) or from talking to friends and family (much more profitable).