Step 4: Produce and optimize your content. If you’re starting with original, high-quality content that you’ve invested real time and money to create, you’ll want to get the most out of every asset. You’ll also want to be sure your content stays fresh—out-of-date, no longer relevant content hurts your brand’s credibility. To make sure you’re getting the most out of your content marketing, remember the three Rs: 
I got my first client from a freelancing site in the Netherlands. It’s something like Upwork – I tried that too – but here, clients are actually willing to pay you good money. So I received 100 euro for some creative web copy around 600 words. And actually I think I could have charged more. The client said it was a decent price. Maybe I could have charged double!
I’m a mom to twins and my background is Psychology and education. But you know what? I pitched to several job ads and landed a gig writing about car seats, road trips and and gas prices. I wasn’t going to say no to that and plus they were looking for a writer that was a mom. Here’s my posts on my first freelance writing gig. http://www.wheels.ca/author/elna-cain/
Finally!!! [sighs with relief]. Some good stuff!!! I surf the net, comb seminars and search every paper or journal to find some damn good reads on copy-writing. Guess what Neville, I think I like the fact that I have tried some of these tips before reading your article and for the first time, I could actually say I found tips that resonate with some deep copy-writing truths. From the bottom of my heart, TENK U for sharing.
But one thing I feel is share worthy is when I went for the meeting, I did the “briefcase method”. Basically did my homework and prep before the meeting, added value and suggestions on how to boost his business and highlighted how I helped my own business make money before. (I was selling gold and silver investing advice in 2010 before the great crash.)
At this stage of growth, it's also time to assign dedicated leadership to your content marketing team -- unless you want two dozen people reporting to the CMO. Many organizations hire a Director of Content, VP of Content, Chief Content Officer, or Editor-in-Chief to lead the entire content marketing team. This individual sets the vision for the team, secures budget, hires the right talent, contributes content ideas, solves for growth, and helps coordinate with other leaders across the marketing organization so content marketing doesn't become too siloed.

“Working with Lisa was so easy. Using just my notes, she captured the spirit of my company and helped me say what I wanted to say, the way I wanted it said. She always responded quickly to my emails. And when I wanted to make small tweaks or change a word here and there, even after we thought the copy was set, she was happy to jump in again and make sure it turned out how I wanted it to. It was like a breath of fresh air after working with another copywriter who just wasn’t able to do what she did. I highly recommend Lisa’s copywriting services.”  --Laurie Luttrell, Owner of Laurelwood Designs

With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 
It can help, but other degrees also have content writing value. For instance, the ability to synthesize and relate complex information is key to content writing, but can also be acquired from studies in education or philosophy. Companies that offer content writing positions tend to find it easier to train someone in a complex topic than to train someone to write, however. For example, as a healthcare professional with mediocre writing skills, you're less likely to be hired as a healthcare content writer than a strong writer with no healthcare background (but who can be trained in healthcare topics).
Copywriting is persuasive writing, also known as sales in print, or what I like to call closing in print. Every single day, copywriters prove that written words can influence people to take a particular action, such as buying a product or service after reading the copy. The written content – the ‘copy’ – is persuasive and meant to compel the reader to take action.
Whereas SlideShares are typically visual, Kessler's is heavily focused on copy: The design stays constant, and only the text changes. But the copy is engaging and compelling enough for him to pull that off. Why? Because he uses simple words so his readers understand what he's trying to say without any effort. He writes like he speaks, and it reads like a story, making it easy to flip through in SlideShare form.
I am a huge fan of your writing, I love writing, though have not written much stuff yet but sure will do one fine day :-), I had sent you one e-mail regarding my query, I hope to get the reply soon, but as I can see that your page is already stuffed with so many queries and suggestions. So I wont take much of your time and will try to keep it precise, I wanna know one simple answer that is how to get the job offers for copy-writing? Do I have to create some resume and upload in sites, or directly go to the sites look for the job and apply, or do I have to do my publicity first? How can I get the job ultimately?
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