Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70 percent of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.
Case studies, also known as testimonials, are your opportunity to tell the story of a customer who succeeded in solving a problem by working with you. A case study is perhaps your most versatile type of content marketing because it can take many different forms -- some of which are on this list. That's right, case studies can take the form of a blog post, ebook, podcast ... even an infographic.
With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 
Another way I use to write copy is write down headlines from my swipe file on little 3 x 5 cue cards and shuffle them. Then I ask myself 10 questions about who my target market is, like what keeps them up at night? What are their biggest frustrations, what are their biggest fears, what do they secretly desire the most… etc. what makes them tick. And also shuffle that with the headlines.
Finally!!! [sighs with relief]. Some good stuff!!! I surf the net, comb seminars and search every paper or journal to find some damn good reads on copy-writing. Guess what Neville, I think I like the fact that I have tried some of these tips before reading your article and for the first time, I could actually say I found tips that resonate with some deep copy-writing truths. From the bottom of my heart, TENK U for sharing.
I searched for the best way to get started; enter, Elance. It took a while to get that first measly web content contract. But after that project, the client gave me stellar feedback, and my service started to gain speed. I wasn’t making much at all, but the inquiries came rolling in. So much that I neglected to respond to some project invites, which lead to the demise of my Elance profile. Yep, Elance suspended my account that had pretty good potential and creditability. Make sure you read those terms carefully. Lessons learned.
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]
In this class, you will learn the techniques and methodologies to identify the audience, harness popular writing formulas and create engaging headlines. Commence with an introduction to the significance of this field and the time-tested principles before moving on to popular frameworks and building structures. These lectures focus on learning by doing so by the end of the class you will be proficient in the concepts covered in the videos and will have the confidence to put them into use. If you want to be a Creative Writer, then check out these Creative Writing Course Reviews.
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.

You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts. 
Great stuff Neville! I love what you’ve posted here; I have been searching for information on freelance and copywriting for some time now. Everyone has done an awesome job posting on your site, it only motivates me to keep going. I’m aware of some of the obstacles and aware there will be more for me to cross, but its sites like this that encourage beginners, such as myself, to dive right into the writing world. You pointed out key points: “just start writing”, join groups that are already writing, and read material pertaining to writing. I only did one of the 3, read about copywriting, lol, I know what your thinking, “this guy must have JUST started”, yes, and thankfully, your site has opened a new portal for me. I’ll join a writing group or some writing groups after this post, and I’m taken your advice today by just start writing on your site. I know its a long way up the latter, but I’m determined to use my skills that has been repressed for sometime now. I actually have a great paying job, but, like most writers, I want more time for me; I spend entirely to much time doing someone else work making them rich, when I can use my own skills to make a decent living and have fun while doing it, its a no brainer for me now. Although, I know it will take dedication and consistency, which I know I have, I’m eager and filled with writer passion. Again, thanks to everyone and good luck to all, including myself. “Here we go”!

Low pay. Most content writing positions do not pay well, especially entry level writing positions. Small newspapers or publications are often good places to start in terms of gaining experience and contacts. But often, the compensation will be $10-$12 an hour.[2] The average salary for content writers in the United States is $40,000 a year. Higher paying positions in the content writing field include project managers, online researchers, and proposal writers. However, you will need higher levels of experience to qualify for these positions.[3]


Electronic services refer to interactive network services.[35] In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication. Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours. Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups. These are some channels of digital content marketing.[27]

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers.


Acknowledge payment of an overdue balance Acknowledge the Return of an Item For Exchange, Refund or Credit Announce a business anniversary Announce a change in policy or fee amount Announce a change of business address Announce a new business location Announce a new business, store, or branch office Announce a new product or service Announce a price decrease Announce a price increase Answer a request for information on a product or service Apologize for an invoice or billing error Ask for an investment Change an order Complain about a delay in an order Confirm an order you have made Confirm receipt of an order from a customer Confirm the receipt of a package or other item(s) Confirm the sending of a package or other item(s) Decline orders but offer an alternate or substitute item Delegate follow-up on a complaint from a customer Follow up with a reminder Grant approval for credit Introduce a new employee Notify a customer that a shipment has been delayed or that merchandise ordered is not available Notify a shipper that an order is incomplete, incorrect or damaged; also, return unwanted or incorrect merchandise Offer a sales position to someone who has not applied for employment Offer the use of a charge account Prepare a prospective customer to receive a sales telephone call Request a discount or a complimentary product or service Request a refund or reimbursement Request a rush order Request additional money or information before you can fill an order Request an increased credit line Request estimates or bids Request information on a product or service Request samples or information about products or services Thank a business for good service, low prices, or professional courtesies Thank a customer for a payment Thank a customer for purchasing a product or service Transmit a payment Transmit a shipment of merchandise that a customer has purchased Transmit an advertising copy to a magazine or other media Transmit informational or sales literature Use a referral in a sales letter Write to former stockholders or investors

At HubSpot, we use ... well, we use HubSpot at HubSpot. It comes with a Content Management System (CMS), which allows you to create and publish content quickly in a format that's web-friendly. Whether you use HubSpot or another CMS, you need some CMS so your content marketing team can easily set up a blog, add blog posts, and add website pages without having to get help from IT or developers.
Theory #1: The mere act of publishing content on a regular basis does a lot of the "distribution" work for you -- if you consider search engines a distribution channel. (Which I do, considering how often people use them to find content.) If you create content on a regular basis that's informed by keyword research and optimized for search, Google takes care of the rest of your content distribution plan.
Building this page I try to keep in mind Seth Godin’s saying in The Purple Cow : “Marketing is not done to the product, Marketing is the product”. I believe this apply also to copywriting as you’re not only trying to sell something, the copy itself is providing (or should, from what I learn from you) some valuable information. Somehow, the copy is a product itself.

There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day. You won’t be able to stop seeing opportunities to create content. Here are five examples to help your mind start percolating.

When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Some of them keep doing their own tax preparation, but perhaps keep you in mind for next year; others throw their hands up in the air, decide to rid themselves of tax preparation headaches for good, and hire you -- because you're clearly way more qualified to do this than they are.
I’m currently taking a course on how to write case studies. Being a fiction writer, one of the aspects I love is the research and being able to talk to SMEs. I figured writing case studies would be a good fit. I was thinking about focusing on case studies for professional services. Which leaves it open to a pretty broad spectrum. As a newbie in this field, is it TOO broad? Should I narrow it down and focus on a specific TYPE or professional service?
3. If you’re ghost writing, make sure you pay a lot of attention to the way your client speaks. You don’t want to depart too far from that, even if your job is to sell. Remember, you should inject the sales skills, but the tone of voice needs to remain authentic, otherwise once you’re gone, the illusion will break and you will have failed your client.

I have a challenge here: I’m looking at ways where I can learn Kopywriting be it ad Kopy or email subject lines or social media Kopy. When it comes to developing this skill, there are many ways. I want to know exactly how the pros do it. As Tim Ferris says, you can learn any skill with the right guidance (read shortcuts/crux) mastering certain aspects of a skill (learning a new language, Kopywriting, swimming, anything).


Customize your resume and cover letter. If you decide to go a more traditional route and apply for a permanent content writing position at a writing based agency or organization, you will need to customize your resume and cover letter to fit the position. This will show your employer that you noted the skills outlined in the job posting and that you can fulfill the expectations of the position.
If you are writing a sales letter, then your primary concern is going to be grabbing eyeballs for the product or service that you are selling. For this, you will need to ensure that not only is your letter direct and to the point, but also enlists all the benefits that your potential client could gain from using your product. Given below are some tips that will help you write a letter, that is effective and beneficial for your company.
The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. "Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.
Acknowledge payment of an overdue balance Acknowledge the Return of an Item For Exchange, Refund or Credit Announce a business anniversary Announce a change in policy or fee amount Announce a change of business address Announce a new business location Announce a new business, store, or branch office Announce a new product or service Announce a price decrease Announce a price increase Answer a request for information on a product or service Apologize for an invoice or billing error Ask for an investment Change an order Complain about a delay in an order Confirm an order you have made Confirm receipt of an order from a customer Confirm the receipt of a package or other item(s) Confirm the sending of a package or other item(s) Decline orders but offer an alternate or substitute item Delegate follow-up on a complaint from a customer Follow up with a reminder Grant approval for credit Introduce a new employee Notify a customer that a shipment has been delayed or that merchandise ordered is not available Notify a shipper that an order is incomplete, incorrect or damaged; also, return unwanted or incorrect merchandise Offer a sales position to someone who has not applied for employment Offer the use of a charge account Prepare a prospective customer to receive a sales telephone call Request a discount or a complimentary product or service Request a refund or reimbursement Request a rush order Request additional money or information before you can fill an order Request an increased credit line Request estimates or bids Request information on a product or service Request samples or information about products or services Thank a business for good service, low prices, or professional courtesies Thank a customer for a payment Thank a customer for purchasing a product or service Transmit a payment Transmit a shipment of merchandise that a customer has purchased Transmit an advertising copy to a magazine or other media Transmit informational or sales literature Use a referral in a sales letter Write to former stockholders or investors
Brilliant tips and so easy to digest, which makes you awesome at copywriting. I love your activities, in particular, the daily ones where you recreate ads in your mind. Thinking about it every day makes it a habit. Although, I’d say after doing this for several years in my life, don’t expect anyone else to be keen to join in with you or think it’s a cool idea. That said, independent learning can be fun. Thanks for an awesome blog!
Load that baby up into your “Canned Responses” and send it out whenever you need.  Oh, and those blue [purchase] links are just links to PayPal buttons. Don’t get distracted with being over-fancy with shopping carts and merchant accounts and all that jazz. Wait until you’re a baller copywriter bringing in hundreds of thousands of dollars before fiddling with that.

Beginner copywriters can get anxious or intimidated about attempting to craft a 5-page piece of copy, and it could take them weeks to craft this, because being intimidated leads to procrastination or perfectionist tendencies. However, if you craft short copy, you can get it done fast, and you won’t hold yourself back as much. It won’t be as intimidating.


This certification is designed to build your writing logic and learning the fundamentals of writing for the web. The lessons can be taken by anyone irrespective of their experience level. In the lectures, you will get to know how to describe your business in an exciting and engaging manner. By the end of the end of the classes, you will be equipped with the in-demand skills required for thriving in the industry.
I have just started a business writing resumés and job applications and doing interview coaching. I got my first client through a friend at work who is also my hairdresser. I helped her with some job applications and she recommended me to a customer (cut, foils, blow dry!) who paid me $200 to write responses to selection criteria for a government job. It took me ages to do this but I learned a lot and it gave me the confidence to keep going.
This platform provides you with a list of classes on the various aspects of professional writing skills. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Explore the different aspects of this skill, working on social media platforms such as Instagram, LinkedIn along with the accompanying examples in the programs. Upon the completion of your chosen training, you will have projects to showcase your newly acquired skills and the knowledge to implement them at your workplaces. Additionally, the lectures help you to understand how to turn your skills into successful sales.
My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!
The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. "Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.
advertising advice blog blogging business captions clicks clients content copywriter copywriters copywriting designers diy draft fees high quality hire hiring how ideas images Internet internet marketing mistakes online marketing parenting people process quality referrals research sahm self promotion seo small business. local social media specialization stories website words writing
With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 

The most important thing that you need to do in the body of your sales letter, of course, is persuade the reader to act. First, be sure you come right out and say what you want the reader of your letter to do, whether it’s to call you or come into your store. Second, make it easy for them to act. Set a deadline for the expiration of your offer, throw in a free gift, or, if it’s appropriate, make a moral plea.

Building this page I try to keep in mind Seth Godin’s saying in The Purple Cow : “Marketing is not done to the product, Marketing is the product”. I believe this apply also to copywriting as you’re not only trying to sell something, the copy itself is providing (or should, from what I learn from you) some valuable information. Somehow, the copy is a product itself.
With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.

Everywhere, there are people / small businesses trying to create their own website who get stuck and need help. As a copywriter, you are the ideal person to help them, because you don’t just give them “a website”. With copywriting skills you can give them something which delivers their message powerfully. (The technical side of creating a website can be easily learned – just sign up for free accounts with Blogger, Wix, Weebly…and play around with them to get familiar.)

Regardless of team size, it's common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent -- like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.


Take it from someone who writes for a living: Just start writing. Your first idea is probably not going to be a winner, and that’s why you should get it out of the way as soon as possible. Write out all of the ideas you have for your copy, no matter how silly– you may be surprised at what gems come out of a brainstorming session where you don’t edit or criticize your creativity.

Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There's no one-size-fits-all for team structure -- it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies' structures. These should help you hire the right people, and have them "sitting" in the right spot in your organization.


As you complete each content writing gig, or as you gain more experience in a permanent position, add each article or piece of writing to an online portfolio. This will then help you network for other writing projects and positions in the future. With enough clips and contacts, you may then be able to freelance and work for yourself as a content writer.[14]
3. If you’re ghost writing, make sure you pay a lot of attention to the way your client speaks. You don’t want to depart too far from that, even if your job is to sell. Remember, you should inject the sales skills, but the tone of voice needs to remain authentic, otherwise once you’re gone, the illusion will break and you will have failed your client.

Videos are a highly engaging content medium that are shareable across social media platforms and websites alike. Videos require a bigger investment of time and resources than written content, but as visual marketing increases in popularity -- after all, it's 40X more likely to get shared on social media than other types of content -- it's a medium worth experimenting with.

Finally!!! [sighs with relief]. Some good stuff!!! I surf the net, comb seminars and search every paper or journal to find some damn good reads on copy-writing. Guess what Neville, I think I like the fact that I have tried some of these tips before reading your article and for the first time, I could actually say I found tips that resonate with some deep copy-writing truths. From the bottom of my heart, TENK U for sharing.

We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
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