Though I am not writing copy for advertising, I have learnt a lot about writing by offering myself as a copywriter on Fiverr. I was paid to find out that I didn’t like writing texts for web pages, that I am average at writing short blog posts, but that I really like writing long blog posts about more technical subjects (even subjects I didn’t have a clue about before I started writing). Doing different writing assignments for different people and different audiences is a good way to learn it.
It then started off as working in a full-time job as a Technical Author, in the UK (this was 1997). I then went freelance in 1999 , and found a forte in designing Word templates and documents for clients. They also adopted all my processes and procedures in place of their own – great start, right? BUt that was then, back in the steady world of freelancing and commuting. Now though, with the Internet-shift, it’s even better; but, the challenges – though different – still exist.

Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70 percent of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.
Then I help them carry that voice to more customers, in more places, more consistently. I may start with a review of your website, then help you plan your content and how to market it. As your online copywriter, I can then work with you for website copywriting, blog writing, article research and writing, social media, and SEO copy. (see my copywriter services and pricing)
Then I help them carry that voice to more customers, in more places, more consistently. I may start with a review of your website, then help you plan your content and how to market it. As your online copywriter, I can then work with you for website copywriting, blog writing, article research and writing, social media, and SEO copy. (see my copywriter services and pricing) 

Premium or gated assets are typically longer form, and/or more time-intensive pieces that don't exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and is thus worth investing in.
Step 2: Understand their buyer’s journey. A buying journey maps a buyer’s decision-making process during a purchase and will help you determine what content you need. Different kinds of content appeal to different buyers in different stages of their journey. By mapping your buying stages, you’ll better understand the process buyers go through when considering your product or service. As a result, you’ll be able to develop a content strategy that speaks directly to buyers,  no matter what stage they’re in.
I got my first client from a freelancing site in the Netherlands. It’s something like Upwork – I tried that too – but here, clients are actually willing to pay you good money. So I received 100 euro for some creative web copy around 600 words. And actually I think I could have charged more. The client said it was a decent price. Maybe I could have charged double!
Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There's no one-size-fits-all for team structure -- it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies' structures. These should help you hire the right people, and have them "sitting" in the right spot in your organization.
Reorganize: This isn’t just an efficient way to pump out new content—it’s also a smart way to reach members of your audience who like to consume content in different ways. Some people you’re marketing to may like ebooks, while others prefer infographics, and still others learn best from slide decks. Slicing and dicing allows you to reach more people with less effort.

Step 2: Understand their buyer’s journey. A buying journey maps a buyer’s decision-making process during a purchase and will help you determine what content you need. Different kinds of content appeal to different buyers in different stages of their journey. By mapping your buying stages, you’ll better understand the process buyers go through when considering your product or service. As a result, you’ll be able to develop a content strategy that speaks directly to buyers,  no matter what stage they’re in.
I’ve known for years that I wanted to try to make a living out of writing. I even have a Journalism degree. Im an avid reader, so I always study other writers’ style. I quickly noticed how many errors were being published, and how difficult writing is to many people, but how easy it is for me. I personally feel, when reading such material,that I’m a much better writer.
Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
You’re totally right! I got my first iPhone this year and, while I do miss some features from Android, I tend to brag about what iPhone does better. That’s why I’d have liked more a different insight instead, quite in the same line as the one of that campaign: have you noticed how iPhone owners don’t call their phone ‘phone’ or ‘cellphone’ or ‘smartphone’? Only Android owners use those terms. iPhone owners instead tend to call their devices ‘iPhone’… LOL
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
Talk about the benefits of your product or service. These benefits will show your readers that they need what you have to offer. To make it more readable, use arrows, bullet points or other types of clever formatting. If you have a lot to say about your product or service, don’t hesitate to include everything. Unlike other business letters, one meant for sales doesn’t have to be just one page.
Books. Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Michael Port’s sales manual Book Yourself Solid is a great read for entrepreneurs, salespeople, and marketers, and while I’m sure Port enjoys selling his book, the book is a tool for driving customers to his coaching and speaking services. Although with self-publishing it’s easier than ever to publish a book, there is still the perception that it’s difficult and that only reputable professionals can publish a business book. Publish your own, and even if people don’t read it you can still use it as a form of content marketing every time you’re introduced as “Author of…”

Infographics. These are generally long, vertical graphics that include statistics, charts, graphs, and other information. If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich. Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years. You can get a professionally designed infographic by hiring a contractor on a site like oDesk or if you want to remove some of the risk you can go with a company like Visua.ly. A decent infographic will usually cost you at least $1,000 to have designed, but can cost several thousand dollars if you are hiring a contractor or agency to include strategy and planning, research, copywriting, and design. There is also the matter of promoting that infographic to bloggers and the media. Or you could set up a board on Pinterest and curate infographics on a topic related to your business. That is also a form of content marketing, and it costs nothing but your time. Hey, it worked for Michael.
Reorganize: This isn’t just an efficient way to pump out new content—it’s also a smart way to reach members of your audience who like to consume content in different ways. Some people you’re marketing to may like ebooks, while others prefer infographics, and still others learn best from slide decks. Slicing and dicing allows you to reach more people with less effort.
I’m currently taking a course on how to write case studies. Being a fiction writer, one of the aspects I love is the research and being able to talk to SMEs. I figured writing case studies would be a good fit. I was thinking about focusing on case studies for professional services. Which leaves it open to a pretty broad spectrum. As a newbie in this field, is it TOO broad? Should I narrow it down and focus on a specific TYPE or professional service?
While it's true Google can do a lot of the distribution work for you, it hinges on making smart decisions with your content strategy. In other words, Google might distribute the content you create, but it might distribute it onto page 32. Your job is to make sure as much content as possible appears as high up on page one as possible. This means your writers should be working closely with your SEO specialist to determine what keywords to go after -- ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms. Of course, that content should also be optimized for on-page SEO to improve its chances of ranking highly. 
In addition to the playful header, "not the usual blah blah," the copy above takes on a farm theme, assuring visitors that employees aren't simply "caged hens." Rather, they're a "free-range, artisanal, cruelty-free team." Funny on the surface, but helpful to job seekers who, much like food, want to know where their work comes from and how it's made.
Basically, the only exercise I DON’T do is #5. Mostly because I have plenty of copy to write as is. I know there’s value in copying stuff by hand, but I’ve just never felt it was necessary for me personally. However, if I remember correctly, that’s how Dan Kennedy built up his mad copywriting chops – just rewriting hundreds of sales letters by hand.
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