To have the best chance of being read, your letter should be open and airy-looking with short paragraphs--including some that are one sentence or even one word long. (A one-word paragraph? Here's how: Write something like "I have one word for suppliers who say they can't offer you a one-year guarantee." Follow that with a one-word paragraph such as "Baloney!" or any similar word you want to use. It is a real attention-getter.
I like the suggestions posed here and am going to give them a shot. I’ve written the copy I like most (and think is most concise and effective) when I stop thinking about what I’m trying to do and just write then go back and see what I came up with that I like and truncate/refine. I’ll even write the same sentence three different ways in succession as I think of different ways.
You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts.
Starting a podcast will help audiences find your brand if they don't have time or interest in reading content every day. The number of podcast listeners is growing -- in 2018, nearly one-third of the U.S. population has listened to a podcast in the last month. If you have interesting people to interview or conversations to host, consider podcasting as another content format to experiment with.
You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.
While successful content writers seem to have an enviable life -- they work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.
Practice article writing. Learn how to write a newspaper article and how to write a wikiHow article. As a professional content writer, you may find a position that focuses on journalistic article style writing, or more educational how to writing. Study the form, structure, voice, and tone of each type of article so you are familiar with both types.
Very nice article. I’ve been writing and traveling the world, full-time now, for three years. I can’t think of an easier way to make money than writing. No costly inventory, no expensive website, and little investment needed. When I started all I had was a gmail address, and a small portfolio. I would cold contact 10-15 websites a day offering my services. Three years later I’m farming out the small jobs, and still have repeat business from when I first started. It’s a great way to live.
The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. We can get more clarity by considering a few examples.
Although English is not my first language, I have been studying to improve my language skills since 2015, and it seems to be working. However, I am trying to pass an English test called IELTS to be registered in my profession, Nursing in Australia. I have taken this test four times, however, I always failed at Writing section, which I am required to an essay at least 250 words about any topic including Health, Communication, Society and Public transport in around 40 minutes.
Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.
The team at MarketSmiths assisted us on a complex project and helped us translate our vision and words into the voice that truly represented our company and mission. We had a short runway and were very impressed with their willingness to jump in so quickly. Responsive, attentive, and clever, MarketSmiths never missed an opportunity to elevate our message. MarketSmiths was a valuable partner in the process—and we look forward to working with the team again!
Talk about the benefits of your product or service. These benefits will show your readers that they need what you have to offer. To make it more readable, use arrows, bullet points or other types of clever formatting. If you have a lot to say about your product or service, don’t hesitate to include everything. Unlike other business letters, one meant for sales doesn’t have to be just one page.
I’ve known for years that I wanted to try to make a living out of writing. I even have a Journalism degree. Im an avid reader, so I always study other writers’ style. I quickly noticed how many errors were being published, and how difficult writing is to many people, but how easy it is for me. I personally feel, when reading such material,that I’m a much better writer.
The short answer is that she found me and cold emailed me. The long answer is that she was Googling for copywriting tips and stumbled across an article I wrote a few years ago with a list of copywriting resources. (This makes me cringe a bit to share, since it’s so old, but here’s the blog post: http://skillcrush.com/2014/09/18/write-better-copy/) The interesting thing here is that when she read the article, she looked at the author name and recognized me from Instagram, where she already followed my account all about vegan food (http://instagram.com/randlebrowning). Since she’s launching a vegan health supplements company, she thought I’d be a great fit to write copy for her…and I am! It has been a really fun first project to work on.
I searched for the best way to get started; enter, Elance. It took a while to get that first measly web content contract. But after that project, the client gave me stellar feedback, and my service started to gain speed. I wasn’t making much at all, but the inquiries came rolling in. So much that I neglected to respond to some project invites, which lead to the demise of my Elance profile. Yep, Elance suspended my account that had pretty good potential and creditability. Make sure you read those terms carefully. Lessons learned.
Everywhere, there are people / small businesses trying to create their own website who get stuck and need help. As a copywriter, you are the ideal person to help them, because you don’t just give them “a website”. With copywriting skills you can give them something which delivers their message powerfully. (The technical side of creating a website can be easily learned – just sign up for free accounts with Blogger, Wix, Weebly…and play around with them to get familiar.)
Competitor research is important, but you also have to be extremely familiar with your own product or service. Rolls Royce was one of the first major accounts Ogilvy won when his agency was in its early years. In his book, he talks about spending a full three weeks reading about the car to come up with one simple headline: “At sixty miles an hour, the loudest noise comes from the electric clock.” This might not seem like the type of detail that would take you three weeks to find, but sometimes you need to give your brain time to let the information soak in.
Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.
Regardless of team size, it's common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent -- like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.
Step 2: Understand their buyer’s journey. A buying journey maps a buyer’s decision-making process during a purchase and will help you determine what content you need. Different kinds of content appeal to different buyers in different stages of their journey. By mapping your buying stages, you’ll better understand the process buyers go through when considering your product or service. As a result, you’ll be able to develop a content strategy that speaks directly to buyers, no matter what stage they’re in.
The work of our team doesn’t go unnoticed by industry professionals. We’ve won more than 50 awards for our innovative strategies, demonstrating that our team doesn’t settle for “good enough.” Instead, we go the extra mile, delivering customized, performance-driven strategies that achieve your goals — and then some with our SEO copywriting services.
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.