Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that "produces full-length feature films for cinema and downstream channels (DVD, VOD, TV)."[17] The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men's sports, culture, and lifestyle.
There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day. You won’t be able to stop seeing opportunities to create content. Here are five examples to help your mind start percolating.
Practice article writing. Learn how to write a newspaper article and how to write a wikiHow article. As a professional content writer, you may find a position that focuses on journalistic article style writing, or more educational how to writing. Study the form, structure, voice, and tone of each type of article so you are familiar with both types.
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.
Content marketing requires manpower, so the first step is figuring out who is going to head up the program. There's no one-size-fits-all for team structure -- it depends largely on the size of your company, your marketing team, and your budget. But if we assume that those three things are interlinked, as they often are, I can provide you with some frameworks based off of other content marketing-focused companies' structures. These should help you hire the right people, and have them "sitting" in the right spot in your organization.
I have always found that If i have been given a copywriting project to do something specifically like write web copy I usually Google all best web copies I can find and read through each even if t takes a whole day to do that I look for patterns and best parts of the web copy ; making notes about what pops out and try to incorporate some of those based on what the client wants…
I guess I’ve never had a real gig yet… I’ve written website content for clients many, many times. I’ve also had gigs writing SEO content. But I’ve never really truly had a copywriting gig yet. Thanks for this article. To be honest, I’ve only buzzed through it quickly just now (#MeWantsTShirt), but it actually looks really good and I plan to re-read it carefully, following all the helpful links (especially the ones on the copywriting resources… I really want to be good, no… GOODER, at the art of written persuasion), and bookmarking it. (By the way, offering a paid service to rewrite websites is brilliant. I’ve offered to review and improve websites from a CRO perspective… but I never thought of offering a “better copy” only approach. Nice!

Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.
I love your voice. Thank you for your emails and all the knowledge you share. Sometimes I’m a bit suspicious and wonder why do freelancers share their knowledge and let others do and grow in the same field… Well, let me tell you that although I had never thought that I could write for money, six months ago I got my first freelance writing gig… and I was not looking for that. I used to be an export director but after having kids my life changed drammatically, so my last job was as an account manager in a company that builds websites for state agencies. I realised that most of my clients got blocked when I asked them to send me the copy for their brand new website. They didn’t know how to describe their services, how to talk about the team, etc and they sent the copy full of old-fashioned expressions that I don’t like myself to find anywhere. So I used to write the copy for them… for free! I just wanted to help them and have the job done, you know, I got paid when the website was finished. So one of these clients told to a friend that I wrote the whole copy of their new website for them, and this guy came to me asking if I would rewrite his company’s website (300 employees, that’s quite a big company in Spain). I did it (not for free, but I just counted the invested hours). Afterwards, he wanted me writing the weekly posts for the company’s blog. This time I’m getting paid not only for the invested hours but also for my creativeness. Last week another big company asked me for a quotation, we will start working on his blog after summer. I’m so happy with my new career! Now I’m part of my husband’s small company and I offer my services as a marketer and copywriter.

Then I help them carry that voice to more customers, in more places, more consistently. I may start with a review of your website, then help you plan your content and how to market it. As your online copywriter, I can then work with you for website copywriting, blog writing, article research and writing, social media, and SEO copy. (see my copywriter services and pricing)
Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.[12]
Ebooks are the next step in the inbound marketing process: After reading a blog post (such as this one), visitors might want more information. This is where calls-to-action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download an ebook to learn more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.
As you complete each content writing gig, or as you gain more experience in a permanent position, add each article or piece of writing to an online portfolio. This will then help you network for other writing projects and positions in the future. With enough clips and contacts, you may then be able to freelance and work for yourself as a content writer.[14]

You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
I got my first writing gig on Upwork, helping a guy rewrite some content for his ecolodge website. The pay was only about 5 bucks each, but after I’d helped him with a few pages and blog posts he asked me to help him respond to his customer reviews on TripAdvisor for $125. I’ve gotten a few more clients since then, and not one of them has come from my website; it’s all either been through Upwork (mostly small-time) or from talking to friends and family (much more profitable).
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