Reorganize: This isn’t just an efficient way to pump out new content—it’s also a smart way to reach members of your audience who like to consume content in different ways. Some people you’re marketing to may like ebooks, while others prefer infographics, and still others learn best from slide decks. Slicing and dicing allows you to reach more people with less effort.
Content delivers results: Compared to traditional marketing, content marketing produces three times as many leads. That’s an immense difference, but it appeals to 70 percent of consumers who prefer learning about businesses through articles, not ads. For companies with limited time, our content marketing and website copywriter services help your business launch and maintain its content strategy.
I’ve spent the last 2 years doing a lot of resumes and LinkedIn profiles for job seekers. I’ve also done a lot of biographies and social media marketing copy and consulting for coaches, authors and other solo business owners along the way. But now I’m leveraging my last two years of experiences (all of which were paying gigs, so no need to smack my pen out of my hand, LOL!) and I am positioning myself to expand and work with bigger companies like my first one.
Premium or gated assets are typically longer form, and/or more time-intensive pieces that don't exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and is thus worth investing in.
This platform provides you with a list of classes on the various aspects of professional writing skills. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Explore the different aspects of this skill, working on social media platforms such as Instagram, LinkedIn along with the accompanying examples in the programs. Upon the completion of your chosen training, you will have projects to showcase your newly acquired skills and the knowledge to implement them at your workplaces. Additionally, the lectures help you to understand how to turn your skills into successful sales.
Your specific needs might vary -- for instance, perhaps you need subject matter expertise in your writers, or coding experience from your long-form content creators. Or perhaps your titles differ, and your "content creators" are actually "content strategists", or your "social media manager" is really a "specialist." Make edits as you see fit, but these frameworks should be helpful in getting you started if this is your first time hiring for any of these positions.
Get familiar with the content writer pay scale. Many content writers starting out in their careers are not sure how much they should be paid per word. Most publications pay by word, or by hour, with a certain word count expectation. On average, content writers should be paid no less than $0.02 per a word, but may not reach more than $1 a word. Salaried positions are different, as you will be paid a yearly rate for a certain amount of work. It can be difficult to get a salaried position fresh out of graduation or when you're just starting out. Most content writers will start out working per word, or per hour.
While successful content writers seem to have an enviable life -- they work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.
I got my first writing gig on Upwork, helping a guy rewrite some content for his ecolodge website. The pay was only about 5 bucks each, but after I’d helped him with a few pages and blog posts he asked me to help him respond to his customer reviews on TripAdvisor for $125. I’ve gotten a few more clients since then, and not one of them has come from my website; it’s all either been through Upwork (mostly small-time) or from talking to friends and family (much more profitable).